New Product Development
Credits: 4.0
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Letter Grading
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Letter Grading
Class Size:
30
CRN: 52029
CRN: 52029
Tactical and strategic issues concerned with the development and marketing of product and service innovations. Equips students with the concepts, tools, and approaches useful in the development, management, and marketing of products and services. Provides an integrated experience of the process of uncovering customer problems, understanding these problems, and providing superior solutions. Prereq: ADMN 585 or HMGT 600.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Only listed campus in section: Durham
Only listed classes in section: Junior, Senior
Only listed majors in section: BUSADM:ES, BUSADM:MKT
Instructors: Audrey Ashton-Savage
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 1/24/2023 | 5/8/2023 | MW | 2:10pm - 3:30pm | PCBE 135 |
Booklist
| Book | Details |
|---|---|
|
WINNING AT NEW PRODUCTS
(REV 17)
by COOPER Required
|
|