MKTG 764 (01) - New Product Development

New Product Development

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 52029
Tactical and strategic issues concerned with the development and marketing of product and service innovations. Equips students with the concepts, tools, and approaches useful in the development, management, and marketing of products and services. Provides an integrated experience of the process of uncovering customer problems, understanding these problems, and providing superior solutions. Prereq: ADMN 585 or HMGT 600.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Only listed campus in section: Durham
Only listed classes in section: Junior, Senior
Only listed majors in section: BUSADM:ES, BUSADM:MKT
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
1/24/2023 5/8/2023 MW 2:10pm - 3:30pm PCBE 135