Timeroom: Fall 2024

Displaying 21 - 29 of 29 Results for: Subject = MKTG
Durham   Paul College of Business&Econ :: Marketing

MKTG 753 (04) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 12212
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.
Prerequisite(s): ADMN 585 with minimum grade of C-
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT
Attributes: Writing Intensive Course
Instructors: Bruce Pfeiffer
Start Date End Date Days Time Location
8/26/2024 12/9/2024 TR 11:10am - 12:30pm PCBE 115
Durham   Paul College of Business&Econ :: Marketing

MKTG 760 (01) - International Marketing

International Marketing

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10680
Environmental factors affecting international trade: culture and business customs, political and legal factors and constraints, economic and technological development, and the international monetary system. Integration of these with the marketing management functions of market research and segmentation; product, promotion, distribution, and pricing decisions.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s): ADMN 760
Classes not allowed in section: Freshman
Instructors: Audrey Ashton-Savage
Start Date End Date Days Time Location
8/26/2024 12/9/2024 T 5:10pm - 8:00pm PCBE 115
Durham   Paul College of Business&Econ :: Marketing

MKTG 763 (01) - Marketing Analytics

Marketing Analytics

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 11265
Marketing Analytics introduces students to the fascinating world of marketing analytics. It provides a broad perspective on product, consumer, marketing-mix, and digital analytics areas. It blends the art and science of marketing and orients students to the systematic use of data and empirical models, which enhance the decision-making of a company about its customers, competitors, and the industry.
Prerequisite(s): ADMN 585 with minimum grade of C- and ADMN 580 with minimum grade of C- May be taken concurrently
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:ES, BUSADM:MKT
Instructors: Billur Akdeniz Talay
Start Date End Date Days Time Location
8/26/2024 12/9/2024 TR 9:40am - 11:00am PCBE 225
Durham   Paul College of Business&Econ :: Marketing

MKTG 763 (02) - Marketing Analytics

Marketing Analytics

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 11266
Marketing Analytics introduces students to the fascinating world of marketing analytics. It provides a broad perspective on product, consumer, marketing-mix, and digital analytics areas. It blends the art and science of marketing and orients students to the systematic use of data and empirical models, which enhance the decision-making of a company about its customers, competitors, and the industry.
Prerequisite(s): ADMN 585 with minimum grade of C- and ADMN 580 with minimum grade of C- May be taken concurrently
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:ES, BUSADM:MKT
Instructors: Billur Akdeniz Talay
Start Date End Date Days Time Location
8/26/2024 12/9/2024 TR 8:10am - 9:30am PCBE 225
Durham   Paul College of Business&Econ :: Marketing

MKTG 763 (03) - Marketing Analytics

Marketing Analytics

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 11738
Marketing Analytics introduces students to the fascinating world of marketing analytics. It provides a broad perspective on product, consumer, marketing-mix, and digital analytics areas. It blends the art and science of marketing and orients students to the systematic use of data and empirical models, which enhance the decision-making of a company about its customers, competitors, and the industry.
Prerequisite(s): ADMN 585 with minimum grade of C- and ADMN 580 with minimum grade of C- May be taken concurrently
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:ES, BUSADM:MKT
Instructors: Moein Khanlari
Start Date End Date Days Time Location
8/26/2024 12/9/2024 TR 2:10pm - 3:30pm PCBE 225
Durham   Paul College of Business&Econ :: Marketing

MKTG 764 (01) - New Product Development

New Product Development

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10769
Tactical and strategic issues concerned with the development and marketing of product and service innovations. Equips students with the concepts, tools, and approaches useful in the development, management, and marketing of products and services. Provides an integrated experience of the process of uncovering customer problems, understanding these problems, and providing superior solutions.
Prerequisite(s): ADMN 585 with minimum grade of C-
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:ES, BUSADM:MKT
Instructors: Diane Devine
Start Date End Date Days Time Location
8/26/2024 12/9/2024 MW 2:10pm - 3:30pm PCBE 125
Durham   Paul College of Business&Econ :: Marketing

MKTG 775 (01) - Marketing Workshop

Marketing Workshop

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   20  
CRN: 12947
This course is open only to senior marketing option students and serves as their capstone learning experience. Students work in small teams on a real-world marketing problem given them by outside business, non-profits, or government agencies. the trams conduct extensive field research, formulate strategy, and then implement, or test marketing campaign ideas and programs. Completion of two of the following courses required prior to taking this course; MKTG 752, MKTG 753, or MKTG 763.
Prerequisite(s): (MKTG 752 with minimum grade of C- and MKTG 753 with minimum grade of C- ) or (MKTG 752 with minimum grade of C- and MKTG 763 with minimum grade of C- ) or (MKTG 753 with minimum grade of C- and MKTG 763 with minimum grade of C- )
Equivalent(s): MKTG 762
Only listed classes in section: Junior, Senior
Only listed majors in section: BUSADM:MKT
Attributes: Writing Intensive Course
Instructors: Peter Masucci
Start Date End Date Days Time Location
8/26/2024 12/9/2024 TR 2:10pm - 3:30pm PCBE 135
Durham   Paul College of Business&Econ :: Marketing

MKTG 775 (02) - Marketing Workshop

Marketing Workshop

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   20  
CRN: 14251
This course is open only to senior marketing option students and serves as their capstone learning experience. Students work in small teams on a real-world marketing problem given them by outside business, non-profits, or government agencies. the trams conduct extensive field research, formulate strategy, and then implement, or test marketing campaign ideas and programs. Completion of two of the following courses required prior to taking this course; MKTG 752, MKTG 753, or MKTG 763.
Prerequisite(s): (MKTG 752 with minimum grade of C- and MKTG 753 with minimum grade of C- ) or (MKTG 752 with minimum grade of C- and MKTG 763 with minimum grade of C- ) or (MKTG 753 with minimum grade of C- and MKTG 763 with minimum grade of C- )
Equivalent(s): MKTG 762
Only listed classes in section: Junior, Senior
Only listed majors in section: BUSADM:MKT
Attributes: Writing Intensive Course
Instructors: Peter Masucci
Start Date End Date Days Time Location
8/26/2024 12/9/2024 TR 9:40am - 11:00am PCBE 135
Durham   Paul College of Business&Econ :: Marketing

MKTG 775 (03) - Marketing Workshop

Marketing Workshop

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   20  
CRN: 13326
This course is open only to senior marketing option students and serves as their capstone learning experience. Students work in small teams on a real-world marketing problem given them by outside business, non-profits, or government agencies. the trams conduct extensive field research, formulate strategy, and then implement, or test marketing campaign ideas and programs. Completion of two of the following courses required prior to taking this course; MKTG 752, MKTG 753, or MKTG 763.
Prerequisite(s): (MKTG 752 with minimum grade of C- and MKTG 753 with minimum grade of C- ) or (MKTG 752 with minimum grade of C- and MKTG 763 with minimum grade of C- ) or (MKTG 753 with minimum grade of C- and MKTG 763 with minimum grade of C- )
Equivalent(s): MKTG 762
Only listed classes in section: Junior, Senior
Only listed majors in section: BUSADM:MKT
Attributes: Writing Intensive Course
Instructors: Peter Masucci
Start Date End Date Days Time Location
8/26/2024 12/9/2024 TR 11:10am - 12:30pm PCBE 135