Timeroom: Fall 2024

Displaying 11 - 20 of 28 Results for: Subject = MKTG
Durham   Paul College of Business&Econ :: Marketing

MKTG 649 (03) - Foundations of Personal Selling

Personal Selling

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 13905
The Foundations of Personal Selling combines heavy experiential learning with the academic principles of relationship selling to prepare students for the professional world. Students learn personal selling as they develop an understanding of, and appreciation for, applying the consultative sales process through partnering with customers. This course is ideal for those exploring a career in sales or simply interested in knowing how to sell their own strengths.
Equivalent(s): MKTG 559, MKTG 759
Classes not allowed in section: Freshman
Instructors: James McIlroy
Start Date End Date Days Time Location
8/26/2024 12/9/2024 M 5:10pm - 8:00pm PCBE G25
Durham   Paul College of Business&Econ :: Marketing

MKTG 650 (01) - Professional Sales Group

Professional Sales Group

Credits: 2.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   56  
CRN: 13867
The Professional Sales Group is an elite experiential sales and leadership course where students actively train for, host, and compete in sales competitions and business networking events. These sales role-play competitions use real business case scenarios, with corporate professionals and alumni as buyers & judges, to simulate selling experiences for the students. Students in good standing may retake the course.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 12 credits.
Instructors: James McIlroy
Start Date End Date Days Time Location
8/26/2024 12/9/2024 TR 12:40pm - 2:00pm PCBE 165
Durham   Paul College of Business&Econ :: Marketing

MKTG 652 (01) - Digital Marketing Agency

Digital Marketing Agency

Credits: 2.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 13868
Voice Z gives students the opportunity to gain real-world marketing experience by working hand in hand with clients to create impactful and innovative digital marketing campaigns. Admission to the course is competitive through an application process each April for the following year. Students accepted into the Voice Z Digital Marketing Agency for the Fall Semester are expected to continue through the Spring semester.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 12 credits.
Instructors: Alex LaBrecque
Start Date End Date Days Time Location
8/26/2024 12/9/2024 TR 12:40pm - 2:00pm STOKE 150
Durham   Paul College of Business&Econ :: Marketing

MKTG 689 (01) - Advanced Sales

Advanced Sales

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   20  
CRN: 13749
Advanced Sales is for students looking to enter a professional sales career upon graduation. This course builds on the consultative and relationship selling processes, concepts and experiences in their sales introductory course. Students learn and practice adaptability through cases, exercises, and role-plays while introducing, and using, increasingly important sales enabling technologies. Key skill components covered include prospecting, time management, and communicating value through storytelling.
Prerequisite(s): MKTG 559 with minimum grade of C- or MKTG 649 with minimum grade of C- or MKTG 759 with minimum grade of C-
Instructors: James McIlroy
Start Date End Date Days Time Location
8/26/2024 12/9/2024 MW 12:40pm - 2:00pm PCBE G25
Durham   Paul College of Business&Econ :: Marketing

MKTG 752 (01) - Marketing Research

Marketing Research

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10829
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s): ADMN 752
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT
Instructors: Shuili Du
Start Date End Date Days Time Location
8/26/2024 12/9/2024 MW 9:40am - 11:00am PCBE 125
Durham   Paul College of Business&Econ :: Marketing

MKTG 752 (02) - Marketing Research

Marketing Research

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10938
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s): ADMN 752
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT
Instructors: Cinthia Satornino
Start Date End Date Days Time Location
8/26/2024 12/9/2024 MW 11:10am - 12:30pm PCBE 225
Durham   Paul College of Business&Econ :: Marketing

MKTG 752 (04) - Marketing Research

Marketing Research

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 13032
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s): ADMN 752
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT
Instructors: Cinthia Satornino
Start Date End Date Days Time Location
8/26/2024 12/9/2024 MW 12:40pm - 2:00pm PCBE 225
Durham   Paul College of Business&Econ :: Marketing

MKTG 753 (01) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10311
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.
Prerequisite(s): ADMN 585 with minimum grade of C-
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT
Attributes: Writing Intensive Course
Instructors: Seo Yoon Kang
Start Date End Date Days Time Location
8/26/2024 12/9/2024 MW 2:10pm - 3:30pm PARS NB24
Durham   Paul College of Business&Econ :: Marketing

MKTG 753 (03) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 11608
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.
Prerequisite(s): ADMN 585 with minimum grade of C-
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT
Attributes: Writing Intensive Course
Instructors: Bruce Pfeiffer
Start Date End Date Days Time Location
8/26/2024 12/9/2024 TR 9:40am - 11:00am PCBE G25
Durham   Paul College of Business&Econ :: Marketing

MKTG 753 (04) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 12212
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.
Prerequisite(s): ADMN 585 with minimum grade of C-
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT
Attributes: Writing Intensive Course
Instructors: Bruce Pfeiffer
Start Date End Date Days Time Location
8/26/2024 12/9/2024 TR 11:10am - 12:30pm PCBE 115