Durham
Paul College of Business&Econ :: Administration
ADMN 585 (02) - Marketing
Marketing
Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:
50
CRN: 11479
CRN: 11479
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies,
through both digital and traditional channels.
Prerequisite(s): ADMN 400 with minimum grade of C- and ECON 401 with minimum grade of C-
Mutual Exclusion : HMGT 600, MKTG 530, MKTG 550
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Majors not allowed in section: ANALYTICAL ECON, ECON:GLOBALTR, ECON:MONEYFIN, ECON:PUBPOLSUS, ECONOMICS BA, ECONOMICS BS
Instructors: Cinthia Satornino
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
8/28/2023 | 12/11/2023 | MW | 2:10pm - 3:30pm | PCBE 165 |