Term: Fall 2018 - E-term I (08/13/2018 - 10/05/2018)
Revenue management has become an increasing popular subject in hospitality management programs. This course is designed for hospitality and business students who are interested in learning more about formulating tactics and strategies to maximize revenues for their organizations. The course will prepare students for a higher-level managerial position responsible for the financial performance and operation. Topics include: history of revenue management, reservation systems, forecasting demand, inventory control, cost analysis, pricing strategy, channel management, revenue management tactics (i.e., overbook, discount allocation, and demand management and applications. Appropriate for any business application.
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