Durham
Paul College of Business&Econ :: Administration
ADMN 865 (02) - Digital Marketing
Digital Marketing
Online Course Delivery Method: Online Asynchronous
Credits: 3.0
Term: Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
Grade Mode: Letter Grading
Term: Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
Grade Mode: Letter Grading
Class Size:
39
CRN: 12633
CRN: 12633
As technology has changed, so have the ways consumers acquire information about goods and services. Marketers must be able to engage with their customers via a variety of digital platforms. This course develops the digital marketing skills that will enable success in today's marketing environment. We cover a number of topics including (but not limited to) website and search engine optimization, email marketing, social media, paid search, mobile marketing, customer persona development, and influencer marketing.
Only listed majors in section: ANALYT DS CERT, ANALYTICS, ANALYTICS CERT, ANALYTICS PP, BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Instructors: Alex LaBrecque
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
10/28/2024 | 12/20/2024 | Hours Arranged | ONLINE |