Durham
Health & Human Services :: Recreation Management & Policy
RMP 559 (01) - Marketing the Recreation Experience
Mktg Recreation
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:
24
CRN: 14224
CRN: 14224
This course prepares students to apply marketing principles and strategies to recreation programs and events, including procedures for developing marketing plans for recreation and event organizations. Course content includes planning the marketing mix, with a focus on the recreation or event product, price, place, and promotion. The course covers the application of marketing and communication strategies delivered through social and audio-visual media. The culminating project consists of a marketing and communication plan for a recreation/leisure service agency.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): RMP 490 with minimum grade of C
Attributes: Writing Intensive Course
Instructors: Sean McLaughlin
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
8/26/2024 | 12/9/2024 | TR | 11:10am - 12:30pm | KEND 106 |