An introduction to the study of the conversational basis of social reality. Presents an overview of interpersonal communication processes and the ways in which they influence the formation of identity, personal relationships, gender, interactional patterns, conflict, culture, and power. Readings and class material from a variety of authors in the communication discipline as well as related fields in the humanities and the social sciences.

Persuasive discourse as inquiry and advocacy grounded in practical inductive and deductive reasoning. Discovery, analysis, and testing of practical arguments. The nature and function of proof. Some emphasis on applied presentation.

This course will explore how digital media technologies inform strategies of self-presentation and practices of identity formation. We will situate contemporary practices of self-presentation within the historical development of the internet and sociological theories of identity. Students will be encouraged to examine how the internet and mobile technologies challenge existing understandings of concepts such as anonymity, authenticity, reputation, and privacy. Throughout the course, students will be asked to think critically about the ways in which traditional identity markers - such as race, gender, and class - are both challenged and reproduced in digital environments. Drawing on the current digital media landscape, we will explore several contemporary issues including privacy and reputation, self-branding and microcelebrity, online dating, and self-tracking. Throughout the semester, students will use academic literature to identify and address real-world problems.

Social role of advertising, public policy debates concerning advertising, influence of advertising on culture, and methods of analyzing advertising messages.