PAUL 680 (05) - BiP-Competitive Intelligence Topics
BiP:C/Product Licensing
Term: Spring 2024 - Term 4 (03/25/2024 - 05/17/2024)
Grade Mode: Credit/Fail Grading
CRN: 56221
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
3/25/2024 | 5/17/2024 | M | 5:10pm - 8:00pm | PCBE G25 |
Learn about the different types of licensing including brand licensing, character licensing, sports licensing, collab- orations, and strategic alliances from the Vice President of Licensing & Strategic Initiatives for Vera Bradley. In this course you will understand the roles, responsibilities, and relationship dynamic between the Licensor & Licensee, as well as develop the skills necessary to assess brand/company readiness.