An introductory study of sport marketing, which includes the basic principles, key scholars, relevant scholarship, and necessary experiential elements to aid students in understanding the discipline's applied and academic aspects. This course will introduce traditional marketing concepts as well as focus on the marketing of sport and through sport.

Elementary applied statistical techniques; tables, graphs, cross-clarifications; central tendency and dispersion; correlation and linear regression; confidence intervals and hypothesis testing. Other statistical classes including ADM 430, BIOL 528, ADMN 420, EREC 525, HHS #540, MATH 439, MATH 539, PHIL 412, MATH 644, PSYC 402 cannot be used to satisfy the major requirement. This is, all majors must take SOC 402 even if they have taken an introductory statistics course in another department. A student can, however, petition to receive eight credits for two introductory statistics courses, if and only if, SOC 402 is taken after the student became a sociology major and took their first statistics course prior to declaring SOC as their major. Majors cannot receive credit for statistics courses taken after they have declared SOC.