Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
|Start Date||End Date||Days||Time||Location|
|8/28/2023||12/11/2023||T||5:10pm - 8:00pm||PCBE G85|
This course provides the marketing / customer / new product development aspect of entrepreneurship and addresses the “art and science” of entrepreneurial marketing. The course begins with an overview of the product development process and the role marketing plays in entrepreneurship. Students will learn how to research and understand customers, and how the insights gathered can be used to develop and market new products and services. The class employs lectures, readings, case studies, and hands-on projects, including a team project.