Timeroom: Fall 2023

Durham Paul College of Business&Econ :: Marketing

MKTG 520 (01) - Topics in Marketing

Topics in Marketing

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading

Class Size: 35
CRN: 13602

Special topics covering a variety of marketing principles, topics vary by semester.

Section Comments: Full Title - Topics in Marketing: Understanding Your Customer: The Art and Science of Entrepreneurial Marketing

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Repeat Rule: May be repeated for a maximum of 12 credits.

Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, UNDECLARED PAUL

Instructors: Daniel Innis

	Start Date	End Date	Days	Time	Location
	8/28/2023	12/11/2023	T	5:10pm - 8:00pm	PCBE G85
Final Exam	12/13/2023	12/13/2023	W	6:00pm - 8:00pm	PCBE G85

Additional Course Details:

This course provides the marketing / customer / new product development aspect of entrepreneurship and addresses the “art and science” of entrepreneurial marketing. The course begins with an overview of the product development process and the role marketing plays in entrepreneurship. Students will learn how to research and understand customers, and how the insights gathered can be used to develop and market new products and services. The class employs lectures, readings, case studies, and hands-on projects, including a team project.

Durham Paul College of Business&Econ :: Marketing

MKTG 520 (04) - Topics in Marketing

Topics in Marketing

Credits: 2.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading

Class Size: 40
CRN: 14644

Special topics covering a variety of marketing principles, topics vary by semester.

Section Comments: Full Title:UNH Marketing & Advertising-AMA Collegiate Chapter

Department Approval Required. Contact Academic Department for permission then register through Webcat.

Repeat Rule: May be repeated for a maximum of 12 credits.

Instructors: Diane Devine

	Start Date	End Date	Days	Time	Location
	8/28/2023	12/11/2023	W	5:40pm - 7:30pm	PCBE 225
Final Exam	12/12/2023	12/12/2023	T	6:00pm - 8:00pm	PCBE 235

Additional Course Details:

UNH AMA Collegiate Chapter Team

This section is for students participating as part of the UNH American Marketing Association (AMA) Collegiate Chapter team. This team will provide you with real world experiences through networking, hands-on marketing projects and challenges and participation in national competitions against other colleges and universities. It is designed to give team members, of all majors—not just marketing majors—a competitive edge in the job market. As a member of the AMA Collegiate team, you will be entering into and competing against other colleges and universities in multiple competitions with an opportunity to compete in the annual AMA International Collegiate Championships (ICC). It is a great opportunity to empower you to tackle real business challenges, create and run events, work for clients, and to build your resume. Additionally, it provides valuable networking opportunities with industry leaders that can help jumpstart your business career.

All team members must committ to a full year (both fall and spring) to participate.

If not already a member of the UNH AMA team, you need to apply. Email diane.devine@unh.edu for details. Application link can be found HERE.

Durham Paul College of Business&Econ :: Marketing

MKTG 530 (01) - Survey of Marketing

Survey of Marketing

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading

Class Size: 50
CRN: 13599

Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Equivalent(s): MKTG 550

Mutual Exclusion : ADMN 585, HMGT 600

Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, UNDECLARED PAUL

Instructors: Rebecca Toppin

	Start Date	End Date	Days	Time	Location
	8/28/2023	12/11/2023	M	5:10pm - 8:00pm	PCBE 115
Final Exam	12/12/2023	12/12/2023	T	6:00pm - 8:00pm	PCBE 115

Durham Paul College of Business&Econ :: Marketing

MKTG 530 (02) - Survey of Marketing

Survey of Marketing

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading

Class Size: 50
CRN: 13600

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Equivalent(s): MKTG 550

Mutual Exclusion : ADMN 585, HMGT 600

Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, UNDECLARED PAUL

Instructors: Justin Pomerance

Start Date	End Date	Days	Time	Location
8/28/2023	12/11/2023	T	5:10pm - 8:00pm	PCBE 115

Durham Paul College of Business&Econ :: Marketing

MKTG 530 (03) - Survey of Marketing

Survey of Marketing

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading

Class Size: 50
CRN: 13601

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Equivalent(s): MKTG 550

Mutual Exclusion : ADMN 585, HMGT 600

Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, UNDECLARED PAUL

Instructors: Rebecca Toppin

Start Date	End Date	Days	Time	Location
8/28/2023	12/11/2023	MW	3:40pm - 5:00pm	PCBE 115

Durham Paul College of Business&Econ :: Marketing

MKTG 620 (01) - Topics in Marketing

Topics in Marketing

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading

Class Size: 30
CRN: 15860

Special topics covering a variety of marketing principles, topics vary by semester.

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Prerequisite(s): MKTG 550 with minimum grade of C- or MKTG 530 with minimum grade of C- or ADMN 585 with minimum grade of C-

Repeat Rule: May be repeated for a maximum of 12 credits.

Instructors: Alex LaBrecque

	Start Date	End Date	Days	Time	Location
	8/28/2023	12/11/2023	TR	3:40pm - 5:00pm	HS G21
Final Exam	12/15/2023	12/15/2023	F	1:00pm - 3:00pm	HS G21

Additional Course Details:

Social Media Marketing (SMM) is the use of social media by marketers to increase brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. Social media allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly-defined audiences.

Unfortunately, today many companies are not preparing for the future of social. It’s not that businesses aren’t trying; many of them have Facebook, Twitter, LinkedIn or Instagram accounts established. They are present and disseminating content on those platforms, but they do not have a proper social media marketing plan in place. It is not enough for students today who will enter the workforce to just be equipped with general theories and knowledge when it comes to social media marketing. Students will need to know how to utilize new and constantly updated social media marketing strategies for businesses.

Durham Paul College of Business&Econ :: Marketing

MKTG 644 (01) - Retail Management in an Omnichannel World

Retail Management

Online Course Delivery Method: Online Asynchronous

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading

Class Size: 35
CRN: 14123

Success in retail requires managing multiple channels - online, traditional brick & mortar, and hybrid combinations. This course examines a broad range of retail management topics covering retailer types, selection of channels and locations, understanding online and in-store shopper behavior, financial strategy, purchasing, merchandise assortments including across products and services retailing, pricing, visual merchandising, and customer service and experience.

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Prerequisite(s): ADMN 585 with minimum grade of C- or MKTG 550 with minimum grade of C- or MKTG 535 with minimum grade of C-

Equivalent(s): MKTG 754

Classes not allowed in section: Freshman

Attributes: Online (no campus visits), EUNH

Instructors: Thomas Gruen

Start Date	End Date	Days	Time	Location
8/28/2023	12/11/2023		Hours Arranged	ONLINE

Durham Paul College of Business&Econ :: Marketing

MKTG 649 (01) - Foundations of Personal Selling

Personal Selling

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading

Class Size: 30
CRN: 13597

The Foundations of Personal Selling combines heavy experiential learning with the academic principles of relationship selling to prepare students for the professional world. Students learn personal selling as they develop an understanding of, and appreciation for, applying the consultative sales process through partnering with customers. This course is ideal for those exploring a career in sales or simply interested in knowing how to sell their own strengths.

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Equivalent(s): MKTG 559, MKTG 759

Classes not allowed in section: Freshman

Instructors: Edward Ring

Start Date	End Date	Days	Time	Location
8/28/2023	12/11/2023	T	5:10pm - 8:00pm	PCBE G25

Durham Paul College of Business&Econ :: Marketing

MKTG 649 (02) - Foundations of Personal Selling

Personal Selling

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading

Class Size: 30
CRN: 13598

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Equivalent(s): MKTG 559, MKTG 759

Classes not allowed in section: Freshman

Instructors: James McIlroy

Start Date	End Date	Days	Time	Location
8/28/2023	12/11/2023	W	5:10pm - 8:00pm	PCBE G25

Durham Paul College of Business&Econ :: Marketing

MKTG 649 (03) - Foundations of Personal Selling

Personal Selling

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading

Class Size: 30
CRN: 15134

Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.

Equivalent(s): MKTG 559, MKTG 759

Classes not allowed in section: Freshman

Instructors: James McIlroy

Start Date	End Date	Days	Time	Location
8/28/2023	12/11/2023	M	5:10pm - 8:00pm	PCBE G25