Term: Fall 2023 - Term 1 (08/28/2023 - 10/20/2023)
Grade Mode: Credit/Fail Grading
|5:10pm - 8:00pm
Business Model Innovation
Business Model Innovation applies the principles from the foundational business curriculum to a concept known as the business model canvas. The canvas is a fast, concise, and portable framework made up of nine basic building blocks on a single page that illustrate the logic flow of how an enterprise makes money. Canvases are a blueprint for strategy that include hypotheses which are then systematically tested against key customer and market data. As changes are made the canvas format makes it easy to update and share. Contrast this to a lengthy business plan document that might take weeks or months to prepare, the canvas approach allows for quick iteration and visual thinking of the essentials for new and existing businesses to succeed. Students interested in entrepreneurship and product management will draw the most value from this course. Once the canvas framework is learned and understood through the example of some widely known businesses, students will develop a canvas for a business concept of their own and present it by the end of the course.