Durham
Paul College of Business&Econ :: Administration
ADMN 960 (02) - Marketing/Building Customer Value
Marketing/Customer Value
Credits: 3.0
Term: Fall 2023 - Term 2 (10/30/2023 - 12/22/2023)
Grade Mode: Letter Grading
Term: Fall 2023 - Term 2 (10/30/2023 - 12/22/2023)
Grade Mode: Letter Grading
Class Size:
55
CRN: 11114
CRN: 11114
Serves as the core marketing course in the MBA program. Provides an introduction and overview to the theory and practice of marketing. Explores the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. Focuses on understanding and building customer value in consumer, business-to-business, and services settings. Examines strategic marketing elements (segmentation, targeting, positioning), as well as executional elements (pricing, channels, promotion, and value proposition).
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Only listed majors in section: BUSINESS ADMIN
Instructors: Thomas Gruen
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
10/30/2023 | 12/22/2023 | TR | 10:30am - 12:30pm | PCBE 215 |