PAUL 680 (11) - BiP-Competitive Intelligence Topics
BiP:C/Intro to Content Mktg
Term: Fall 2023 - Term 2 (10/30/2023 - 12/22/2023)
Grade Mode: Credit/Fail Grading
CRN: 15583
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
10/30/2023 | 12/22/2023 | M | 5:10pm - 8:00pm | ONLINE |
Class will end in accordance with the UNH Undergraduate Calendar: Monday, December 11th, 2023
Intro to Content Marketing
In today’s digitally informed world, content is a key ingredient to attracting potential prospects, engaging them to become customers, and delighting them to become promoters of your brand. In this course, taught by an industry professional from Huubspot, you’ll learn the recipe for creating an effective content strategy, like creating buyer personas, building a plan for your blog, and creating a long-term content plan (with an emphasis on SEO).
Industry Professional Bio: Justin Champion
Justin Champion Paul 680 2SY-Intro to Content Strategy - YouTube