Timeroom: Summer 2023

Durham Paul College of Business&Econ :: Marketing

MKTG 530 (01) - Survey of Marketing

Survey of Marketing

Online Course Delivery Method: Online (no campus visits), EUNH

Credits: 4.0
Term: Summer 2023 - Summer Session I (05/22/2023 - 06/23/2023)
Grade Mode: Letter Grading

Class Size: 40
CRN: 70331

Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.

Equivalent(s): MKTG 550

Mutual Exclusion : ADMN 585, HMGT 600

Classes not allowed in section: Freshman

Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSINESS ADMIN, HOSPITALITY MGT, UNDECLARED PAUL

Instructors: Audrey Ashton-Savage

Start Date	End Date	Days	Time	Location
5/22/2023	6/23/2023		Hours Arranged	ONLINE

Durham Paul College of Business&Econ :: Marketing

MKTG 620 (01) - Topics in Marketing

Topics in Marketing

Online Course Delivery Method: Online (no campus visits), EUNH

Credits: 4.0
Term: Summer 2023 - Summer Session I (05/22/2023 - 06/23/2023)
Grade Mode: Letter Grading

Class Size: 30
CRN: 70707

Special topics covering a variety of marketing principles, topics vary by semester. Prereqs: MKTG 550 or MKTG 530 or ADMN 585.

Repeat Rule: May be repeated for a maximum of 12 credits.

Instructors: Peter Masucci

Start Date	End Date	Days	Time	Location
5/22/2023	6/23/2023		Hours Arranged	ONLINE

Durham Paul College of Business&Econ :: Marketing

MKTG 763 (01) - Marketing Analytics

Marketing Analytics

Online Course Delivery Method: Online (no campus visits), EUNH

Credits: 4.0
Term: Summer 2023 - Summer Session I (05/22/2023 - 06/23/2023)
Grade Mode: Letter Grading

Class Size: 30
CRN: 70708

Marketing Analytics introduces students to the fascinating world of marketing analytics. It provides a broad perspective on product, consumer, marketing-mix, and digital analytics areas. It blends the art and science of marketing and orients students to the systematic use of data and empirical models, which enhance the decision-making of a company about its customers, competitors, and the industry. Prereq: ADMN 585 or HMGT 600. Pre- or Coreq: ADMN 580.

Instructors: Goksel Yalcinkaya

Start Date	End Date	Days	Time	Location
5/22/2023	6/23/2023		Hours Arranged	ONLINE