The Sales Process starts long before the first marketing campaign and before the initial email, phone call, or meeting with a potential customer. This course provides the skills and experience that will bring a higher level of understanding to the complete sales process. You will be cast into the role of working for a start-up company, tasked with creating credibility and generating revenue for this company. Through a team-based, experiential learning environment this course will guide you through business development scenarios and how to utilize these sales techniques and strategies to create added value.

Topics include: practiced Business Development methods, including identification and creation of industry partnerships, establishing credibility and trust signals, top down selling, development and execution of account strategies, and the importance of meeting agendas and what to do once you get the meeting with a customer. 

Industry Professional Bio: Ed Miles

The Engaged Workplace 

As we enter the job market or continue along a career path, how can we determine whether a company is a good place to work? How are employees treated? Do they feel connected and valued? In “The Engaged Workplace”, we look to answer those questions and more. Through presentation, video and fun activities, we will examine what employee engagement is, why it matters and how to achieve it. We will examine the benefits of creating fair and equitable practices, including diversity and inclusion, that promote employee engagement. We will look at companies that are creating an environment in which employees thrive, and those that are not. Whether planning business ownership or a career involving management of people, this course will provide valuable insight into how a company can provide a rewarding employee experience. 

Industry Professional Bio: Belinda Braley