Timeroom: Fall 2022

Displaying 11 - 20 of 27 Results for: Subject = MKTG
Durham   Paul College of Business&Econ :: Marketing

MKTG 652 (01) - Digital Marketing Agency

Digital Marketing Agency

Credits: 2.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   25  
CRN: 16793
Voice Z gives students the opportunity to gain real-world marketing experience by working hand in hand with clients to create impactful and innovative digital marketing campaigns. Admission to the course is competitive through an application process each April for the following year. Students accepted into the Voice Z Digital Marketing Agency for the Fall Semester are expected to continue through the Spring semester.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 12 credits.
Instructors: Thomas Gruen
Start Date End Date Days Time Location
8/29/2022 12/12/2022 TR 12:40pm - 2:00pm STOKE 150
Durham   Paul College of Business&Econ :: Marketing

MKTG 689 (01) - Advanced Sales

Advanced Sales

Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   20  
CRN: 16547
Advanced Sales is for students looking to enter a professional sales career upon graduation. This course builds on the consultative and relationship selling processes, concepts and experiences in their sales introductory course. Students learn and practice adaptability through cases, exercises, and role-plays while introducing, and using, increasingly important sales enabling technologies. Key skill components covered include prospecting, time management, and communicating value through storytelling.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): (MKTG 559 or MKTG 649 or MKTG 759)
Instructors: James McIlroy
Start Date End Date Days Time Location
8/29/2022 12/12/2022 MW 12:40pm - 2:00pm PCBE G25
Durham   Paul College of Business&Econ :: Marketing

MKTG 752 (01) - Marketing Research

Marketing Research

Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 11085
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations. Prereq: ADMN 585 or HMGT 600.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s): ADMN 752
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOSPITALITY MGT, HOTEL&HOS MGT
Instructors: Shuili Du
Start Date End Date Days Time Location
8/29/2022 12/12/2022 MW 9:40am - 11:00am PCBE 215
Durham   Paul College of Business&Econ :: Marketing

MKTG 752 (02) - Marketing Research

Marketing Research

Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 11234
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations. Prereq: ADMN 585 or HMGT 600.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s): ADMN 752
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOSPITALITY MGT, HOTEL&HOS MGT
Instructors: Shuili Du
Start Date End Date Days Time Location
8/29/2022 12/12/2022 MW 11:10am - 12:30pm PCBE 215
Durham   Paul College of Business&Econ :: Marketing

MKTG 752 (04) - Marketing Research

Marketing Research

Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 14517
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations. Prereq: ADMN 585 or HMGT 600.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s): ADMN 752
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT
Instructors: Rebecca Toppin
Start Date End Date Days Time Location
8/29/2022 12/12/2022 W 5:10pm - 8:00pm PCBE 135
Durham   Paul College of Business&Econ :: Marketing

MKTG 753 (01) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10392
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice. Prereq: ADMN 585 or HMGT 600. Writing intensive.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOSPITALITY MGT, HOTEL&HOS MGT
Attributes: Writing Intensive Course
Instructors: Diane Devine
Start Date End Date Days Time Location
8/29/2022 12/12/2022 MW 2:10pm - 3:30pm PCBE 125
Durham   Paul College of Business&Econ :: Marketing

MKTG 753 (03) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 12156
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice. Prereq: ADMN 585 or HMGT 600. Writing intensive.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT
Attributes: Writing Intensive Course
Instructors: Bruce Pfeiffer
Start Date End Date Days Time Location
8/29/2022 12/12/2022 TR 9:40am - 11:00am PCBE G25
Durham   Paul College of Business&Econ :: Marketing

MKTG 753 (04) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 13126
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice. Prereq: ADMN 585 or HMGT 600. Writing intensive.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT
Attributes: Writing Intensive Course
Instructors: Bruce Pfeiffer
Start Date End Date Days Time Location
8/29/2022 12/12/2022 TR 11:10am - 12:30pm PCBE G25
Durham   Paul College of Business&Econ :: Marketing

MKTG 757 (01) - Integrated Marketing Communication

Integrated Marketng Communictn

Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   35  
CRN: 12629
Provides balanced coverage of all marketing communication tools: advertising, sales promotion, public relations, direct marketing, personal selling, POP, packaging, sponsorships, licensing, and customer service. Emphasizes the integration of these tools to send target audiences a consistent, persuasive message that promotes the organization's goals. Prereq: ADMN 585 or HMGT 600.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Justin Pomerance
Start Date End Date Days Time Location
8/29/2022 12/12/2022 TR 2:10pm - 3:30pm MURK 102
Durham   Paul College of Business&Econ :: Marketing

MKTG 760 (01) - International Marketing

International Marketing

Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10872
Environmental factors affecting international trade: culture and business customs, political and legal factors and constraints, economic and technological development, and the international monetary system. Integration of these with the marketing management functions of market research and segmentation; product, promotion, distribution, and pricing decisions. Prereq: ADMN 585 or HMGT 600.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s): ADMN 760
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Audrey Ashton-Savage
Start Date End Date Days Time Location
8/29/2022 12/12/2022 M 5:10pm - 8:00pm PCBE 115