Course Description:

Effective communication reflects the organization’s vision, mission and values. Effective communication advances organizational objectives and a clear understanding of needs, motivators and interests of various internal and external stakeholder groups, including the media, organization staff, constituents, and funders. Effective communication does not just happen. With an understanding of the elements of communication and the effective use of communication tools and activities, leaders and administrators in the public and nonprofit sectors are prepared to effectively engage, educate and inform constituents, guide messages, respond to situations and fulfill organizational goals. The result is improved constituent relations, strengthened collaborative relationships, and improved organizational and crisis management.