Durham
Paul College of Business&Econ :: Administration
ADMN 864 (1ON) - New Product Development
New Product Development
Course Delivery Method: Online (no campus visits), EUNH
Credits: 3.0
Term: Summer 2021 - E-term V (05/24/2021 - 07/16/2021)
Term: Summer 2021 - E-term V (05/24/2021 - 07/16/2021)
Class Size:
40
CRN: 70824
CRN: 70824
Provides a practical introduction to the process of designing and marketing new products. Covers the major phases of market-focused product development from idea to launch, including opportunity identification and market definition, customer research and product concept development, pre-marketing testing and launch marketing. Presents proven approaches and techniques used in new product development. Allows student teams to apply lessons to the development and testing of new product concepts. Pre- or Co-req: ADMN 960.
Only listed majors in section: BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Instructors: Ludwig Bstieler
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
5/24/2021 | 7/16/2021 | Hours Arranged | ONLINE |