Durham
Paul College of Business&Econ :: Administration
ADMN 864 (2HY) - New Product Development
New Product Development
Online Course Delivery Method: Online with some campus visits, EUNH
Credits: 3.0
Term: Fall 2020 - E-term II (10/13/2020 - 12/08/2020)
Grade Mode: Letter Grading
Term: Fall 2020 - E-term II (10/13/2020 - 12/08/2020)
Grade Mode: Letter Grading
Class Size:
30
CRN: 16688
CRN: 16688
Provides a practical introduction to the process of designing and marketing new products. Covers the major phases of market-focused product development from idea to launch, including opportunity identification and market definition, customer research and product concept development, pre-marketing testing and launch marketing. Presents proven approaches and techniques used in new product development. Allows student teams to apply lessons to the development and testing of new product concepts. Pre- or Co-req: ADMN 960.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Instructors: STAFF
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
10/13/2020 | 12/8/2020 | Hours Arranged | ONLINE | |
10/20/2020 | 10/20/2020 | T | 5:40pm - 9:15pm | PCBE 225 |
11/17/2020 | 11/17/2020 | T | 5:40pm - 9:15pm | PCBE 225 |
Additional Course Details:
This new hybrid option is online, with the addition of two required in-person sessions in Durham on:
- Tuesday, October 20
- Tuesday, November 17
In addition, there will be some required synchronous meetings online (TBA).