Dear Students:
I encourage you to take full advantage of the opportunities offered during the summer term. One of the courses offered by the marketing department during the summer is MKTG 763 Marketing Analytics (Online Summer Session I - CRN 70560). This course will provide you with the skills needed to make intelligent and critical use of marketing data, and reports based on those data. We will study various tools for generating marketing insights from empirical data in such areas as segmentation, targeting and positioning, customer lifetime analysis, customer choice, and product and price decisions using conjoint analysis. It is also aimed at providing students with the background needed to begin to work in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. This will be a hands-on course based on the Marketing Engineering approach and Enginius spreadsheet-based software, in which you apply the tools studied to actual business situations.
WHY MARKETING ANALYTICS (ONLINE):
By the end of this course, you will learn how to extract information in the ways marketers are increasingly required to, for example, segment customers and markets, identify attractive targeting prospects, determine the best brand positioning in customers’ minds, develop new products that add value to consumers and firms, allocate marketing mix expenditures … and more.
Here is a short Welcome Video for you - https://www.edu-apps.org/box/box_redirect?redirect_url=https%3A%2F%2Fapp...
Best wishes,
Goksel Yalcinkaya
Professor of Marketing
For more information, contact Professor Goksel Yalcinkaya at goksel.yalcinkaya@unh.edu