Survey of Marketing, the on-line summer course, will be run totally asynchronously, meaning that students can access the material 24/7 and there will never be a set time that all students must be on-line simultaneously.     Students must have reliable internet access for the entire five weeks of this course.  

Dear Students:

I encourage you to take full advantage of the opportunities offered during the summer term. One of the courses offered by the marketing department during the summer is MKTG 763 Marketing Analytics (Online Summer Session I - CRN 70560). This course will provide you with the skills needed to make intelligent and critical use of marketing data, and reports based on those data. We will study various tools for generating marketing insights from empirical data in such areas as segmentation, targeting and positioning, customer lifetime analysis, customer choice, and product and price decisions using conjoint analysis. It is also aimed at providing students with the background needed to begin to work in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. This will be a hands-on course based on the Marketing Engineering approach and Enginius spreadsheet-based software, in which you apply the tools studied to actual business situations.

WHY MARKETING ANALYTICS (ONLINE):

• The U.S. Bureau of Labor Statistics predicts that there will be a 24 percent increase in demand for professionals with management analysis skills over the next eight years
  • McKinsey Global Institute Predicts there will be a 3 shortage of talent necessary for organizations to take advantage of Big Data.
  • By 2023, the United States alone could face a shortage of 190,000 to 250,000 people with deep analytical skills as well as 2.5 million managers and analysts with the know-how to use the analysis of analytics to make effective decisions.
  • The Bureau of Labor and Statistics (BLS) forecasts a 19% growth rate for Market Research Analysts through 2024.

• This course is REQUIRED for marketing and entrepreneurial studies options. A great way to fill the requirement.

• Particularly helpful for students planning double options that include marketing.

• One does NOT need prior programming experience, as it is all spreadsheet base Enginius software for data analysis.

By the end of this course, you will learn how to extract information in the ways marketers are increasingly required to, for example, segment customers and markets, identify attractive targeting prospects, determine the best brand positioning in customers’ minds, develop new products that add value to consumers and firms, allocate marketing mix expenditures … and more.

Here is a short Welcome Video for you - https://www.edu-apps.org/box/box_redirect?redirect_url=https%3A%2F%2Fapp...

Best wishes,

Goksel Yalcinkaya

Professor of Marketing

For more information, contact Professor Goksel Yalcinkaya at goksel.yalcinkaya@unh.edu