Durham
Paul College of Business&Econ > Administration
ADMN 864 (3ON) - New Product Development
New Product Development
Credits: 3.0
Term: Spring 2020 - E-term III (01/13/2020 - 03/06/2020)
Term: Spring 2020 - E-term III (01/13/2020 - 03/06/2020)
Class Size:
40
CRN: 54430
CRN: 54430
Provides a practical introduction to the process of designing and marketing new products. Covers the major phases of market-focused product development from idea to launch, including opportunity identification and market definition, customer research and product concept development, pre-marketing testing and launch marketing. Presents proven approaches and techniques used in new product development. Allows student teams to apply lessons to the development and testing of new product concepts. Pre- or Co-req: ADMN 960.
Only listed programs in section: Business Administration MBA
Attributes: Online (no campus visits), EUNH
Instructors: Ludwig Bstieler
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
1/13/2020 | 3/6/2020 | Hours Arranged | ONLINE |