Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies,
through both digital and traditional channels. Open to PAUL majors only. No credit for students who have had MKTG 550 or HMGT 600. Prereq: ADMN 400; ECON 401.
Section Comments: ADMN 585.1ON - Online course, no campus visits required.
Equivalent(s): ADMN 651, HMGT 600, MKTG 550
Only listed colleges in section: Paul College of Business&Econ
Attributes: Online (no campus visits), EUNH
Additional Course Details:
This course will be run totally asynchronously, meaning that students can access the material 24/7 and there will never be a set time that all students must be on-line simultaneously.