Business Development:

The Sales Process starts long before the first marketing campaign and before the initial email, phone call, or meeting with a potential customer. This course provides the skills and experience that will bring a higher level of understanding to the complete sales process. You will be cast into the role of working for a start-up company, tasked with creating credibility and generating revenue for this company. Through a team-based, experiential learning environment this course will guide you through business development scenarios and how to utilize these sales techniques and strategies to create added value. 

Topics include: practiced Business Development methods, including identification and creation of industry partnerships, establishing credibility and trust signals, top-down selling, development and execution of account strategies, and the importance of meeting agendas and what to do once you get the meeting with a customer.