Marketing Research
Durham
Paul College of Business&Econ::Marketing
Credits: 4.0
Class Size: 30
Term:
Fall 2025
-
Full Term (08/25/2025
-
12/08/2025)
CRN:
10878
Grade Mode:
Letter Grading
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s):
ADMN 752
Classes not allowed in section: Freshman
Only listed majors in section:
BUSADM:MKT:: Business Administration: Marketing||HOTEL&HOS MGT:: Hotel and Hospitality Management
Instructors:
Cinthia Satornino
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 8/25/2025 | 12/8/2025 | TR | 3:40pm - 5:00pm | PCBE 235 |
Booklist
| Book | Details |
|---|---|
|
ESSENTIALS OF MARKETING RESEARCH
6TH 24
by HAIR
Required
|
|
