Retail Management
Durham
Paul College of Business&Econ::Marketing
Online Course Delivery Method:
Online Asynchronous
Credits: 4.0
Class Size: 35
Term:
Fall 2025
-
Full Term (08/25/2025
-
12/08/2025)
CRN:
12959
Grade Mode:
Letter Grading
Success in retail requires managing multiple channels - online, traditional brick & mortar, and hybrid combinations. This course examines a broad range of retail management topics covering retailer types, selection of channels and locations, understanding online and in-store shopper behavior, financial strategy, purchasing, merchandise assortments including across products and services retailing, pricing, visual merchandising, and customer service and experience.
Prerequisite(s): ADMN 585 with minimum grade of C- or MKTG 550 with minimum grade of C- or MKTG 535 with minimum grade of C-
Equivalent(s):
MKTG 754
Classes not allowed in section: Freshman
Only listed majors in section:
BUSADM:MKT:: Business Administration: Marketing
Instructors:
Thomas Gruen
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 8/25/2025 | 12/8/2025 | Hours Arranged | ONLINE |
Booklist
| Book | Details |
|---|---|
|
RETAILING MANAGEMENT
11TH 23
by LEVY
Required
|
|
