New Product Development
Durham
Paul College of Business&Econ::Marketing
Credits: 4.0
Class Size: 30
Term:
Spring 2025
-
Full Term (01/21/2025
-
05/05/2025)
CRN:
51529
Grade Mode:
Letter Grading
Tactical and strategic issues concerned with the development and marketing of product and service innovations. Equips students with the concepts, tools, and approaches useful in the development, management, and marketing of products and services. Provides an integrated experience of the process of uncovering customer problems, understanding these problems, and providing superior solutions.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Only listed campus in section: Durham
Only listed classes in section: Junior, Senior
Only listed majors in section:
BUSADM:ES:: Business Administration: Entrepreneurial Studies||BUSADM:MKT:: Business Administration: Marketing
Instructors:
Audrey Ashton-Savage
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 1/21/2025 | 5/5/2025 | T | 5:10pm - 8:00pm | PCBE 115 |
Booklist
| Book | Details |
|---|---|
|
WINNING AT NEW PRODUCTS
REV 17
by COOPER
Required
|
|
