Durham
Paul College of Business&Econ :: Administration
ADMN 960 (6ON) - Marketing/Building Customer Value
Marketing/Customer Value
Credits: 3.0
Term: Summer 2019 - E-term V (05/20/2019 - 07/12/2019)
Grade Mode: Letter Grading
Term: Summer 2019 - E-term V (05/20/2019 - 07/12/2019)
Grade Mode: Letter Grading
Class Size:
40
CRN: 71093
CRN: 71093
This is the core marketing course in the MBA program. It is designed to serve as an introduction to the theory and practice of marketing. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. We will draw materials from a variety of courses and settings including services, consumer, and business-to-business products.
Section Comments: Marketing/Building Customer Value
Only listed majors in section: BUSINESS ADM EX, BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT
Attributes: Online (no campus visits), EUNH
Instructors: STAFF
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
5/20/2019 | 7/12/2019 | Hours Arranged | ONLINE |