Manchester
Paul College of Business&Econ :: Administration
ADMN 864 (M1) - New Product Development
New Product Development
Credits: 3.0
Term: Fall 2019 - E-term II (10/14/2019 - 12/10/2019)
Grade Mode: Letter Grading
Term: Fall 2019 - E-term II (10/14/2019 - 12/10/2019)
Grade Mode: Letter Grading
Class Size:
30
CRN: 17072
CRN: 17072
Provides a practical introduction to the process of designing and marketing new products. Covers the major phases of market-focused product development from idea to launch, including opportunity identification and market definition, customer research and product concept development, pre-marketing testing and launch marketing. Presents proven approaches and techniques used in new product development. Allows student teams to apply lessons to the development and testing of new product concepts. Pre- or Co-req: ADMN 960.
Only listed majors in section: BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Instructors: STAFF
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
10/16/2019 | 12/4/2019 | W | 5:41pm - 9:15pm | PANDRA P101 |