Marketing/Customer Value
Durham
Paul College of Business&Econ :: Administration
Credits: 3.0
Term: Fall 2019 - E-term II (10/14/2019 - 12/10/2019)
Grade Mode: Letter Grading
Term: Fall 2019 - E-term II (10/14/2019 - 12/10/2019)
Grade Mode: Letter Grading
Class Size:
40
CRN: 15579
CRN: 15579
Serves as the core marketing course in the MBA program. Provides an introduction and overview to the theory and practice of marketing. Explores the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. Focuses on understanding and building customer value in consumer, business-to-business, and services settings. Examines strategic marketing elements (segmentation, targeting, positioning), as well as executional elements (pricing, channels, promotion, and value proposition).
Section Comments: Full Title: Marketing: Building Customer Value.
Only listed majors in section: BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Attributes: Online (no campus visits), EUNH
Instructors: STAFF
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
10/14/2019 | 12/10/2019 | Hours Arranged | ONLINE |