Manchester
Paul College of Business&Econ :: Administration
ADMN 960 (M1) - Marketing/Building Customer Value
Marketing/Customer Value
Credits: 3.0
Term: Spring 2019 - E-term III (01/14/2019 - 03/08/2019)
Grade Mode: Letter Grading
Term: Spring 2019 - E-term III (01/14/2019 - 03/08/2019)
Grade Mode: Letter Grading
Class Size:
30
CRN: 54604
CRN: 54604
This is the core marketing course in the MBA program. It is designed to serve as an introduction to the theory and practice of marketing. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. We will draw materials from a variety of courses and settings including services, consumer, and business-to-business products.
Only listed majors in section: ANALYT DS CERT, ANALYTICS, ANALYTICS CERT, ANALYTICS PP, BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT
Instructors: STAFF
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
1/14/2019 | 3/4/2019 | M | 5:41pm - 9:15pm | PANDRA P142 |