ADMN 585 (02) - Marketing

Durham   Paul College of Business&Econ :: Administration
Credits: 4.0
Term: Spring 2019 - Full Term (01/22/2019 - 05/06/2019)
Grade Mode: Letter Grading
Class Size:   60  
CRN: 52420
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies, through both digital and traditional channels. Open to PAUL majors only. No credit for students who have had MKTG 550 or HMGT 600. Prereq: ADMN 400; ECON 401.
Prerequisite(s): ADMN 400 with minimum grade of C- and (ECON 401 with minimum grade of C- or ECON 401H with minimum grade of C- or ECON 401A with minimum grade of C- or ECN 412 with minimum grade of C- or ECN 412W with minimum grade of C- )
Equivalent(s): ADMN 651
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Majors not allowed in section: ANALYTICAL ECON, ECON:GLOBALTR, ECON:MONEYFIN, ECON:PUBPOLSUS, ECONOMICS BA, ECONOMICS BS, HOSPITALITY MGT
Instructors: STAFF

Times & Locations

Start Date End Date Days Time Location
1/22/2019 5/6/2019 TR 3:40pm - 5:00pm PCBE 185