Durham
Paul College of Business&Econ :: Administration
Credits: 3.0
Term: Fall 2018 - E-term I (08/13/2018 - 10/05/2018)
Grade Mode: Letter Grading
Term: Fall 2018 - E-term I (08/13/2018 - 10/05/2018)
Grade Mode: Letter Grading
Class Size:
30
CRN: 17213
CRN: 17213
This course examines marketing practices in a global environment. The course assumes familiarity with marketing management and utilizes this as a base to develop insights and understanding in an international context. Special emphasis is placed on how to develop global marketing strategies, adaptation of marketing execution (communications, products, pricing, channels), and multinational and global structuring of the marketing and sales organization. Pre- or Coreq: ADMN 960.
Only listed majors in section: ANALYT DS CERT, ANALYTICS, ANALYTICS CERT, ANALYTICS PP, BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Instructors: STAFF
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
8/13/2018 | 10/5/2018 | W | 5:40pm - 9:10pm | PCBE 215 |