ADMN 864 (M1) - New Product Development
Term: Fall 2018 - E-term II (10/15/2018 - 12/11/2018)
Grade Mode: Letter Grading
CRN: 17181
Start Date | End Date | Days | Time | Location |
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10/17/2018 | 12/5/2018 | W | 5:41pm - 9:15pm | PANDRA P142 |
Start Date | End Date | Days | Time | Location |
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10/17/2018 | 12/5/2018 | W | 5:41pm - 9:15pm | PANDRA P142 |
Start Date | End Date | Days | Time | Location |
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10/15/2018 | 12/11/2018 | T | 5:40pm - 9:15pm | PCBE 215 |
Start Date | End Date | Days | Time | Location |
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8/13/2018 | 10/5/2018 | Hours Arranged | ONLINE |
Project management is the discipline of using established principles, procedures and policies to manage a project from conception through completion. Organizations large and small across all business sectors have recognized the value of project management as a way of controlling spending, improving predictability of schedule, and improving the quality of project results. Project management has become a recognized strategic organizational competence. Almost assuredly, in your professional career you will be part of a project team, supervise someone who is on a project team, or need to interface with a project team.
This course will provide you the basics of project management as formalized in the Project Management Institute’s Project Management Body of Knowledge (PMBOK)®. The purpose of the course is to provide you with an understanding of the structure, terminology, procedures, and concepts of project management through planning, structuring, risk and ambiguous threats, scheduling, executing complex projects in challenging environments, and learning from projects. The course will be entirely online and will utilize lectures, case studies, individual assignments, and a group project.
Start Date | End Date | Days | Time | Location |
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10/15/2018 | 12/11/2018 | Hours Arranged | ONLINE | |
11/3/2018 | 11/3/2018 | S | 9:10am - 3:00pm | PCBE 215 |
11/2/2018 | 11/2/2018 | F | 9:10am - 4:30pm | PCBE 215 |
Leading Organizational Change: This hybrid course will help you develop the tools, skills, and self-awareness needed to successfully plan and lead significant change projects at both the organization and the team levels. Successfully leading change requires understanding not only the overall change process, but also how a specific change initiative will impact the individuals involved, including you. During the online sessions we will learn about the tools and techniques needed, and explore them through case analyses and discussions. During the weekend intensive at Paul College we will use experiential exercises, role plays, and discussions to practice applying those tools and techniques. The exercises and role plays will allow us to focus in on how to handle individual reactions to change in ways that retrospective case discussions cannot. The course will conclude with an in-depth paper that draws upon all of the course material to develop (a) a self-assessment of how you tend to respond to organizational change, and (b) an organizational change “playbook” that you can use as a reference when you have an opportunity to lead change in the future.
Start Date | End Date | Days | Time | Location |
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10/15/2018 | 12/11/2018 | Hours Arranged | ONLINE |
This course will introduce modern predictive and learning analytics techniques. The main emphasis will be on the applied aspects of these techniques with programming in the R language (an open source software that has gained tremendous popularity recently). Each lecture is designed to introduce new methods followed by real data applications from various applied fields (marketing, operations, finance, economics, and sports analytics). In introducing these predictive analytics tools, the course will feature discussions on four broadly defined areas of focus: 1) finding the most appropriate model that best represents the data, 2) selecting the optimal set of predictors, 3) reducing the dimension of data and dealing with correlated predictors, 4) improving prediction performance. A summary of topics that will be covered in the course is as follows: linear and non-linear regression analysis (ridge, Lasso, K-nearest neighbor, non-linear splines, neural networks), classification methods (logistic regression, linear discriminant analysis, support vector machines), tree based methods (regression/classification trees, bagging, boosting, random forests), unsupervised learning methods (principle components analysis, k-means clustering, hierarchical clustering).
Start Date | End Date | Days | Time | Location |
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8/13/2018 | 10/5/2018 | Hours Arranged | ONLINE |
ADMN 898: Managing Growth and Innovation
Upon successful completion of the course, students develop the following competencies:
Throughout the course, students work on a range of assignments, including a term long team-based project on assessing an innovative company of their choice. They also develop individual-level term-end reflection papers, summarizing their key learning takeaways and how they plan to apply them in their own organizational settings.
Start Date | End Date | Days | Time | Location |
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10/15/2018 | 12/11/2018 | Hours Arranged | ONLINE |
Clearly, the world has changed dramatically in the past ten years. For example, in 2007, many consumers had flip phones with screens that were only slightly larger than a postage stamp and mobile marketing was still in its infancy. As technology has changed, so too has the way that consumers acquire information about the goods and services that they wish to purchase. In short, in order to achieve long-term success, marketers must develop the ability to reach and engage with their customers via a variety of digital platforms.
This course is designed to help you develop the kinds of digital marketing skills that employers are currently seeking and that will enable you to succeed in today’s marketing environment. We will cover a number of key topics including (but not limited to) website and search engine optimization, email marketing, social media, paid search, mobile marketing, customer persona development, and influencer marketing.
This class is 100% online and hence, we will use a “hands-on” approach to help you build the digital marketing competencies that you will need after graduation. This means that we will rely on a variety of different instructional tools including online lectures, the course discussion board, focused weekly assignments, and an interactive digital marketing simulation to achieve our learning objectives. More specifically, over the course of the term, you will develop your digital marketing skills and demonstrate your understanding of the course material by interacting online with your professor and your peers, preparing the required weekly assignments, completing scheduled quizzes, and participating in a realistic (and highly engaging) digital marketing simulation.
Start Date | End Date | Days | Time | Location |
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8/13/2018 | 10/5/2018 | Hours Arranged | ONLINE |
With improvements in computing technology and the ability to generate/collect vast amounts of data, many organizations are quickly finding themselves data rich yet information poor. The goal of this course is to expose students to techniques and technologies that will enable them to become key players in helping organizations transform unstructured and structured data from various sources including, social media, the web, databases and archival data, into meaningful and insightful information that facilitates effective decision making.
COURSE OBJECTIVES
By the end of this course students should have an in depth understanding of the following:
1) Data extraction and cleansing:
a) Exploring and evaluating potential sources of data
b) Extracting and cleansing unstructured and structured data
c) Preparing data for storage or analysis
2) Data visualization and presentation:
a) Creating dashboards
b) Creating standard visualizations
c) Creating interactive visualizations
3) Data modeling and storage:
a) Modeling data (conceptual, logical and physical data modeling)
b) Designing and storing data in relational databases
This is a project-driven, hands-on course that is designed to give students exposure to real world data management challenges. Students taking the course will learn and demonstrate their skills in using the following technologies: MS Excel, Tableau, R and SQL.
Start Date | End Date | Days | Time | Location |
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8/13/2018 | 10/5/2018 | TR | 8:00am - 10:10am | PCBE 215 |
Start Date | End Date | Days | Time | Location |
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8/13/2018 | 10/5/2018 | Hours Arranged | ONLINE |