Timeroom: Fall 2023

Displaying 11 - 20 of 28 Results for: Subject = MKTG
Durham   Paul College of Business&Econ :: Marketing
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MKTG 650 (01) - Professional Sales Group

Professional Sales Group

Credits: 2.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   56  
CRN: 15078
The Professional Sales Group is an elite experiential sales and leadership course where students actively train for, host, and compete in sales competitions and business networking events. These sales role-play competitions use real business case scenarios, with corporate professionals and alumni as buyers & judges, to simulate selling experiences for the students. Students in good standing may retake the course.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 12 credits.
Instructors: James McIlroy
Start Date End Date Days Time Location
8/28/2023 12/11/2023 TR 12:40pm - 2:00pm PCBE 165
Durham   Paul College of Business&Econ :: Marketing
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MKTG 652 (01) - Digital Marketing Agency

Digital Marketing Agency

Credits: 2.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 15079
Voice Z gives students the opportunity to gain real-world marketing experience by working hand in hand with clients to create impactful and innovative digital marketing campaigns. Admission to the course is competitive through an application process each April for the following year. Students accepted into the Voice Z Digital Marketing Agency for the Fall Semester are expected to continue through the Spring semester.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 12 credits.
Instructors: Thomas Gruen, Alex LaBrecque
Start Date End Date Days Time Location
8/28/2023 12/11/2023 TR 12:40pm - 2:00pm PCBE 135
Durham   Paul College of Business&Econ :: Marketing
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MKTG 689 (01) - Advanced Sales

Advanced Sales

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   20  
CRN: 14845
Advanced Sales is for students looking to enter a professional sales career upon graduation. This course builds on the consultative and relationship selling processes, concepts and experiences in their sales introductory course. Students learn and practice adaptability through cases, exercises, and role-plays while introducing, and using, increasingly important sales enabling technologies. Key skill components covered include prospecting, time management, and communicating value through storytelling.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): (MKTG 559 or MKTG 649 or MKTG 759)
Instructors: James McIlroy
Start Date End Date Days Time Location
8/28/2023 12/11/2023 MW 12:40pm - 2:00pm PCBE G25
Durham   Paul College of Business&Econ :: Marketing
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MKTG 752 (01) - Marketing Research

Marketing Research

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10958
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s): ADMN 752
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOSPITALITY MGT, HOTEL&HOS MGT
Instructors: Shuili Du
Start Date End Date Days Time Location
8/28/2023 12/11/2023 MW 9:40am - 11:00am PCBE 125
Durham   Paul College of Business&Econ :: Marketing
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MKTG 752 (02) - Marketing Research

Marketing Research

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 11085
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s): ADMN 752
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOSPITALITY MGT, HOTEL&HOS MGT
Instructors: Shuili Du
Start Date End Date Days Time Location
8/28/2023 12/11/2023 MW 11:10am - 12:30pm PCBE 125
Durham   Paul College of Business&Econ :: Marketing
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MKTG 752 (04) - Marketing Research

Marketing Research

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 13694
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s): ADMN 752
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT
Instructors: Rebecca Toppin
Start Date End Date Days Time Location
8/28/2023 12/11/2023 W 5:10pm - 8:00pm PCBE G59
Final Exam 12/13/2023 12/13/2023 W 1:00pm - 3:00pm PCBE G59
Durham   Paul College of Business&Econ :: Marketing
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MKTG 753 (01) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10352
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOSPITALITY MGT, HOTEL&HOS MGT
Attributes: Writing Intensive Course
Instructors: Diane Devine
Start Date End Date Days Time Location
8/28/2023 12/11/2023 MW 2:10pm - 3:30pm PCBE 235
Final Exam 12/15/2023 12/15/2023 F 3:30pm - 5:30pm PCBE 235
Durham   Paul College of Business&Econ :: Marketing
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MKTG 753 (03) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 11843
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT
Attributes: Writing Intensive Course
Instructors: Bruce Pfeiffer
Start Date End Date Days Time Location
8/28/2023 12/11/2023 TR 9:40am - 11:00am PCBE 115
Durham   Paul College of Business&Econ :: Marketing
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MKTG 753 (04) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 12617
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT
Attributes: Writing Intensive Course
Instructors: Bruce Pfeiffer
Start Date End Date Days Time Location
8/28/2023 12/11/2023 TR 11:10am - 12:30pm PCBE 115
Durham   Paul College of Business&Econ :: Marketing
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MKTG 760 (01) - International Marketing

International Marketing

Credits: 4.0
Term: Fall 2023 - Full Term (08/28/2023 - 12/11/2023)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10769
Environmental factors affecting international trade: culture and business customs, political and legal factors and constraints, economic and technological development, and the international monetary system. Integration of these with the marketing management functions of market research and segmentation; product, promotion, distribution, and pricing decisions.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C-
Equivalent(s): ADMN 760
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Audrey Ashton-Savage
Start Date End Date Days Time Location
8/28/2023 12/11/2023 W 5:10pm - 8:00pm PCBE 115