PAUL 680 (07) - BiP-Competitive Intelligence Topics

BiP:C/B-Side of Music Industry

Durham   Paul College of Business&Econ :: Paul College Business & Econ
Credits: 2.0
Term: Spring 2023 - Full Term (01/24/2023 - 05/08/2023)
Grade Mode: Credit/Fail Grading
Class Size:   25  
CRN: 56591
Business in Practice: Competitive Intelligence develops students' abilities to gather, analyze, and distribute information and ideas about products, customers, competitors or the external environment. An emphasis is placed on experiential learning and instruction from business professionals. Rotating topic courses are offered to meet the needs of the ever-changing business environment. Cr/F, unless noted as letter graded in the section or additional course description.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 8 credits.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Susan Mattioni, Michael Flatt, Neil Niman

Times & Locations

Start Date End Date Days Time Location
1/24/2023 5/8/2023 W 5:10pm - 6:30pm STOKE 150
Additional Course Details: 

B-side of the Music Industry

B-side of the Music Industry pulls back the curtain and allows you to experience the often-unseen business side of Music. You’ll gain a better understanding of the roles, costs, planning, timelines, as well as the work and struggles that go into this type of product launch. Student teams start by understanding specific roles within the industry and how they come together to shape a launch—bringing their artist/project to life for public consumption.

Teams will work with an independent artist/band through an initial investor proposal and examine the transition of that artist from Visual to Show performance. In the next phase, teams take that into creating an "Album" release/product launch proposal. Students are challenged to plan out costs, timelines, and strategy for elements of the launch such as studio production, marketing/publicity, booking/touring, and talent management of the artist/band. 

Industry Professional Bio: Mike Flatt

Mike Flatt currently represents the business side of Dead Archer Records, while also working for Gannett Publishing. Mike’s been in and around music since 1994, starting with college radio, and working in several sides of the industry from label owner to guitar company manager to artist manager for close to 20 years. His career experience with indie record labels spans venue management, festival stage management, promotions, merchandising, artist management, and artist consulting.