Consumer/Buyer Behavior
Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:
30
CRN: 10392
CRN: 10392
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice. Prereq: ADMN 585 or HMGT 600. Writing intensive.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOSPITALITY MGT, HOTEL&HOS MGT
Attributes: Writing Intensive Course
Instructors: Diane Devine
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
8/29/2022 | 12/12/2022 | MW | 2:10pm - 3:30pm | PCBE 125 |