An introductory study of sport marketing, which includes the basic principles, key scholars, relevant scholarship, and necessary experiential elements to aid students in understanding the discipline's applied and academic aspects. This course will introduce traditional marketing concepts as well as focus on the marketing of sport and through sport.

Overviews current theory and practice in coaching education, including sport pedagogy, physiology, psychology, administration and risk management. Issues of performance and competition specific to child, youth and collegiate coaching are addressed.

Students will learn and utilize best practices in the field to create safe, positive and effective coaching environments while teaching technical and tactical sport skills. Group management, motivation skill progression, evaluation and feedback will be explored. An emphasis will be placed on writing and implementing practice objectives, as well as effective practice design and execution. This course will include weekly practical coaching sessions.

Overviews the various segments that make up the sport industry, including governing bodies, the mass media, sporting goods firms, players' and coaches' associations, public regulatory agencies, and secondary and higher education. Readings and discussions consider the development and structure of each segment. interaction between segments, legal issues, and policy implications. While the course will focus on the United States, there is some comparison to other countries.