This course assists aspiring entrepreneurs in the startup settings with understanding the content, methods, and models for new venture opportunity identification, analysis, and assessment. Students learn how to identify and analyze entrepreneurial opportunities using entrepreneurship and strategy concepts through the Opportunity Analysis Canvas process model (OAC) The Opportunity Analysis Canvas process distills vast amounts of research in psychology, sociology, business, strategy, economics, and other disciplines into a practical how to guide for aspiring and active entrepreneurs. At its core, The Opportunity Analysis Canvas contains a powerful argument that anyone can be a successful entrepreneur by thoughtfully examining their entrepreneurial mindset and new venture opportunities. By harnessing these insights, individuals can transform their ideas into ventures that are lasting successes. Through a series of self-assessment exercises and analytical frameworks, students will examine how to identify, evaluate, and act on the opportunities and challenges within industries and markets of interest to them and/or their companies.  The course aims to assist nascent entrepreneurs and those who want to think, see, and act like entrepreneurs to:

• Develop the skills for identifying and analyzing entrepreneurial ideas and opportunities
• Foster thinking entrepreneurially with an awareness of one’s entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors
• Cultivate seeing entrepreneurially with attention to market conditions, market status, and market opportunities
• Champion acting entrepreneurially with an understanding of what drives value innovation and opportunity identification
• Allow students to reflect on and recognize the lifelong importance of managing oneself and to always act strategically and think critically