Companies are using traditional forms of intellectual property in non-traditional ways ? this is especially true for companies in new business areas, as well as established businesses that find themselves in new frontiers. This one-credit course will examine different companies in transformational situations to see how they are using intellectual property. Each of the lectures will bring the legal leader from each company, sharing their experiences, challenges and issues of first impression. In addition to how each business uses copyrights, patents and trademarks, the course will also explore the challenges and nuances with privacy, antitrust, trade secrets and contracts.