Serves as the core marketing course in the MBA program. Provides an introduction and overview to the theory and practice of marketing. Explores the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. Focuses on understanding and building customer value in consumer, business-to-business, and services settings. Examines strategic marketing elements (segmentation, targeting, positioning), as well as executional elements (pricing, channels, promotion, and value proposition).

A "capstone" course, focused on industries, companies, and other organizations in operation, and studied through the role of the strategic manager and case examples, with emphasis on integration of materials covered in prior courses, providing students with synergistic knowledge and a "strategy tool kit" to help achieve organizational purpose, excellence, and competitive advantage. Prereq: ADMN 912, ADMN 919, ADMN 930, ADMN 950, ADMN 960, ADMN 970. Prereq or Coreq: ADMN 926 and ADMN 940.

This course introduces students to the core concepts, methods, and research of contemporary cultural anthropology, as well as to the ways in which the discipline is relevant to their daily lives. Students will learn how anthropology approaches the study of culture, language and communication, family and kinship, gender and sexuality, race and ethnicity, economic relationships, political systems, religion, social change and globalization. Ethnographic material from both the U.S. and cross-culturally, as well as a series of hands-on, experiential and interactive activities, will demonstrate anthropological concepts and questions.

This course introduces students to the core concepts, methods, and research of contemporary cultural anthropology, as well as to the ways in which the discipline is relevant to their daily lives. Students will learn how anthropology approaches the study of culture, language and communication, family and kinship, gender and sexuality, race and ethnicity, economic relationships, political systems, religion, social change and globalization. Ethnographic material from both the U.S. and cross-culturally, as well as a series of hands-on, experiential and interactive activities, will demonstrate anthropological concepts and questions.