Overviews the various segments that make up the sport industry, including governing bodies, the mass media, sporting goods firms, players' and coaches' associations, public regulatory agencies, and secondary and higher education. Readings and discussions consider the development and structure of each segment. interaction between segments, legal issues, and policy implications. While the course will focus on the United States, there is some comparison to other countries.

Students learn the principles and processes involved in effective sport facility and event management. In terms of facilities, students explore the concepts of facility design, planning, systems, risk management, marketing, and ownership. In terms of events, students explore the concepts of creation, impact(s) on host communities, marketing/sponsorship, and the potential positive and negative outcomes of sport events. Special fee.

The goal of this course is for students to develop an understanding of all aspects of sport sales and sponsorship. This course will explain the intricacies of both sport sales and sport sponsorship as well as demonstrate the ways they overlap and differ. Specifically, this course will cover concepts such as aftermarketing, up-selling, benefit selling, and sponsorship proposals.

Experiential learning in a setting appropriate to the major option and to student's objectives. An 8 credit internship requires a minimum of 600 hours experience; fewer credits will require proportionally fewer hours. Sport Studies: May be on- or off-campus with an approved organization. Student must participate in securing the internship. A journal, bi-weekly reports and a final paper required. Prereq: junior/senior major; permission. May be repeated, with no more than 8 credits taken in any given semester.