Program and Event Marketing
Durham
Health & Human Services :: Recreation Management & Policy
Credits: 4.0
Term: Spring 2020 - Full Term (01/21/2020 - 05/04/2020)
Grade Mode: Letter Grading
Term: Spring 2020 - Full Term (01/21/2020 - 05/04/2020)
Grade Mode: Letter Grading
Class Size:
32
CRN: 55087
CRN: 55087
This course prepares students to apply marketing principles and strategies to recreation programs and events, including procedures for developing marketing plans for recreation and event organizations. Course content includes planning the marketing mix, with a focus on the recreation or event product, price, place, and promotion. The course covers the application of marketing and communication strategies delivered through social and audio-visual media. The culminating project consists of a marketing and communication plan for a recreation/leisure service agency. Prereq: RMP 490. Permission required. RMP Majors Only.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Equivalent(s): RMP 665
Only listed campus in section: Durham, Manchester
Only listed colleges in section: Health & Human Services
Classes not allowed in section: Freshman
Only listed majors in section: RMP:PROG&EV MGT, RMP:THERAP REC
Instructors: STAFF
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
1/21/2020 | 5/4/2020 | TR | 9:40am - 11:00am | HEW 131 |