Topics in Marketing
Durham
Paul College of Business&Econ::Marketing
Credits: 4.0
Class Size: 30
Term:
Fall 2025
-
Full Term (08/25/2025
-
12/08/2025)
CRN:
15100
Grade Mode:
Letter Grading
Special topics covering a variety of marketing principles, topics vary by semester.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Repeat Rule:
May be repeated for a maximum of
12
credits.
Colleges not allowed in section: Paul College of Business&Econ
Instructors:
Daniel Innis
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 8/25/2025 | 12/8/2025 | MW | 12:40pm - 2:00pm | PCBE G25 |
| Final Exam12/11/2025 | 12/11/2025 | R | 10:30am - 12:30pm | PCBE G25 |
Additional Course Details:
Entrepreneurial marketing
Description: This course provides the marketing/ customer/ new product development aspect of entrepreneurship and addresses the “art and science” of entrepreneurial marketing. The course begins with an overview of the role marketing plays in entrepreneurship. Students will learn how to research and understand customers, and how the insights gathered can be used to develop and market new products and services. The class employs lectures, readings, case studies, and hands-on projects, including a team project. Readings will be uploaded to Canvas as necessary.
