Marketing Analytics
Durham
Paul College of Business&Econ::Marketing
Credits: 4.0
Class Size: 30
Term:
Spring 2025
-
Full Term (01/21/2025
-
05/05/2025)
CRN:
50632
Grade Mode:
Letter Grading
Marketing Analytics introduces students to the fascinating world of marketing analytics. It provides a broad perspective on product, consumer, marketing-mix, and digital analytics areas. It blends the art and science of marketing and orients students to the systematic use of data and empirical models, which enhance the decision-making of a company about its customers, competitors, and the industry.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): ADMN 585 with minimum grade of C- and ADMN 580 with minimum grade of C- May be taken concurrently
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Only listed classes in section: Junior, Senior
Only listed majors in section:
BUSADM:ES:: Business Administration: Entrepreneurial Studies||BUSADM:MKT:: Business Administration: Marketing
Instructors:
Michael Diore
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 1/21/2025 | 5/5/2025 | MW | 2:10pm - 3:30pm | PCBE 125 |
| Final Exam5/8/2025 | 5/8/2025 | R | 1:00pm - 3:00pm | PCBE 125 |
