Social Media Marketing
CPS Online
Coll of Professional Studies :: Marketing-CPSO
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
Grade Mode: Letter Grading
Term: Fall 2024 - Term 2 (10/28/2024 - 12/20/2024)
Grade Mode: Letter Grading
Class Size:
30
CRN: 14920
CRN: 14920
This course is designed to build students' social media marketing, advertising, and communication skills by utilizing projects that give students hands-on experience implementing social media marketing strategies. The focus of this course will be understanding social media, developing social media marketing strategies, and tracking their effectiveness in an effort to maximize marketing efforts for businesses. It is expected that students have a basic understanding of various social media platforms. This course is NOT about how to use social media; rather it looks at how we can use social media for marketing efforts. NOTE: MKT 510 is recommended.
Equivalent(s): MKTG 520G
Campuses not allowed in section: Durham
Attributes: Writing Intensive Course
Instructors: Michelle Love
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
10/28/2024 | 12/20/2024 | Hours Arranged | ONLINE |
Booklist
Book | Details |
---|---|
SOCIAL MEDIA MARKETING:STRATEGIC APPR.
(3RD 23)
by ZAHAY Required
|
|