MKT 510 (01) - Principles of Marketing

Principles of Marketing

CPS Online   Coll of Professional Studies :: Marketing-CPSO
Online Course Delivery Method: Online Asynchronous
Credits: 4.0
Term: Fall 2024 - Term 1 (08/26/2024 - 10/18/2024)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 14917
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods and services to maintain relationships that satisfy organizational and individual needs and wants. The course introduces students to terminology, functions, institutions, philosophy, consumer behavior, market decision-making and public policy issues. The course will provide students with the basic framework to understand the role and scope of marketing in the business environment.
Equivalent(s): MGMT 514G, MKTG 514G
Campuses not allowed in section: Durham
Attributes: Writing Intensive Course
Instructors: Michelle Love

Times & Locations

Start Date End Date Days Time Location
8/26/2024 10/18/2024 Hours Arranged ONLINE

Booklist

Book Details
FOUNDATIONS OF MARKETING (LL)-W/MINDTAP (8TH 19)
by PRIDE
Required
ISBN
978133773834 7
PUBLISHER
CENGAGE L
FOUNDATIONS OF MARKETING-MINDTAP (8TH 19)
by PRIDE
Required
ISBN
822011816880 1
PUBLISHER
VST
CLEARVUE 3-RING 1.5" BINDER" (BLACK)
by 695394535
Bookstore recommends
ISBN
281844005748 9
PUBLISHER
XX SUPPLY
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