RMP 559 (01) - Marketing the Recreation Experience

Mktg Recreation

Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   24  
CRN: 14224
This course prepares students to apply marketing principles and strategies to recreation programs and events, including procedures for developing marketing plans for recreation and event organizations. Course content includes planning the marketing mix, with a focus on the recreation or event product, price, place, and promotion. The course covers the application of marketing and communication strategies delivered through social and audio-visual media. The culminating project consists of a marketing and communication plan for a recreation/leisure service agency.
Prerequisite(s): RMP 490 with minimum grade of C
Attributes: Writing Intensive Course
Instructors: Sean McLaughlin

Times & Locations

Start Date End Date Days Time Location
8/26/2024 12/9/2024 TR 11:10am - 12:30pm KEND 106