Marketing Workshop
Durham
Paul College of Business&Econ::Marketing
Credits: 4.0
Class Size: 20
Term:
Fall 2024
-
Full Term (08/26/2024
-
12/09/2024)
CRN:
13326
Grade Mode:
Letter Grading
This course is open only to senior marketing option students and serves as their capstone learning experience. Students work in small teams on a real-world marketing problem given them by outside business, non-profits, or government agencies. the trams conduct extensive field research, formulate strategy, and then implement, or test marketing campaign ideas and programs. Completion of two of the following courses required prior to taking this course; MKTG 752, MKTG 753, or MKTG 763.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): (MKTG 752 with minimum grade of C- and MKTG 753 with minimum grade of C- ) or (MKTG 752 with minimum grade of C- and MKTG 763 with minimum grade of C- ) or (MKTG 753 with minimum grade of C- and MKTG 763 with minimum grade of C- )
Equivalent(s):
MKTG 762
Only listed classes in section: Junior, Senior
Only listed majors in section:
BUSADM:MKT:: Business Administration: Marketing
Instructors:
Peter Masucci
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 8/26/2024 | 12/9/2024 | TR | 11:10am - 12:30pm | PCBE 135 |
