MKTG 775 (03) - Marketing Workshop

Marketing Workshop

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   20  
CRN: 13326
This course is open only to senior marketing option students and serves as their capstone learning experience. Students work in small teams on a real-world marketing problem given them by outside business, non-profits, or government agencies. the trams conduct extensive field research, formulate strategy, and then implement, or test marketing campaign ideas and programs. Completion of two of the following courses required prior to taking this course; MKTG 752, MKTG 753, or MKTG 763.
Prerequisite(s): (MKTG 752 with minimum grade of C- and MKTG 753 with minimum grade of C- ) or (MKTG 752 with minimum grade of C- and MKTG 763 with minimum grade of C- ) or (MKTG 753 with minimum grade of C- and MKTG 763 with minimum grade of C- )
Equivalent(s): MKTG 762
Only listed classes in section: Junior, Senior
Only listed majors in section: BUSADM:MKT
Attributes: Writing Intensive Course
Instructors: Peter Masucci

Times & Locations

Start Date End Date Days Time Location
8/26/2024 12/9/2024 TR 11:10am - 12:30pm PCBE 135