CA 531 (M1) - History and Organization of Advertising

Hist & Organizatn Advertising

Manchester   Coll of Professional Studies :: Communication Arts
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:   20  
CRN: 12870
Examines the development of advertising in historical context, focusing on the evolving structure and function of advertising agencies, market research practices, advertising design, anthropological approaches to advertising and consumer culture, and contemporary policy issues.
Prerequisite(s): CMN 455
Instructors: Jeffrey Klenotic

Times & Locations

Start Date End Date Days Time Location
8/26/2024 12/9/2024 W 2:10pm - 5:00pm PANDRA P361
Additional Course Details: 

 

Image from Smithsonian Open Access Collection.

This course examines the history of advertising with a focus on the rise of deliberately designed, strategically placed commercial messages and the growth of advertising agencies. As hubs for the ongoing innovation of creative services, media targeting practices, and consumer research methods, ad agencies embedded messages in the objects and routines of everyday life while also colonizing successive waves of new media. The result was a new way of life that was centered on the identification, differentiation, and consumption of brands.

Booklist

Book Details
SOCIAL COMMUNICATION IN ADVERTISING (4TH 18)
by LEISS
Required
ISBN
978113809456 7
PUBLISHER
TAYLOR
Find Books for CA 531 (M1) - History and Organization of Advertising at the UNH Bookstore.