Hist & Organizatn Advertising
Manchester
Coll of Professional Studies :: Communication Arts
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:
20
CRN: 12870
CRN: 12870
Examines the development of advertising in historical context, focusing on the evolving structure and function of advertising agencies, market research practices, advertising design, anthropological approaches to advertising and consumer culture, and contemporary policy issues.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Prerequisite(s): CMN 455
Instructors: Jeffrey Klenotic
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 8/26/2024 | 12/9/2024 | W | 2:10pm - 5:00pm | PANDRA P361 |
Additional Course Details:
Image from Smithsonian Open Access Collection.
This course examines the history of advertising with a focus on the rise of deliberately designed, strategically placed commercial messages and the growth of advertising agencies. As hubs for the ongoing innovation of creative services, media targeting practices, and consumer research methods, ad agencies embedded messages in the objects and routines of everyday life while also colonizing successive waves of new media. The result was a new way of life that was centered on the identification, differentiation, and consumption of brands.
Booklist
| Book | Details |
|---|---|
|
SOCIAL COMMUNICATION IN ADVERTISING
(4TH 18)
by LEISS Required
|
|